LUCKNOW: Uttar Pradesh is a ripe market for direct selling and leading company in the segment, Amway India said that the state has shown a growth rate of more than 5% in recent times. With over 27,000 Amway Business Owners (ABOs) in the city, the company said that they are looking at the city including major centres like Varanasi, Allahabad and Kanpur as one of the major catchment areas.
Nutrilite All Plant Protein Powder is currently sold in 55 markets around the world and is the main product of the popular Nutrilite brand.
“As one of the essential macronutrients of a balanced diet, protein needs to be consumed each day to support health. According to Indian Council of Medical Research, the RDA (Recommended Dietary Allowance) for Indian adults is 1 gram per kg body weight every day. This means that an adult weighing 60 kg requires 60 grams of protein every day. Most people have difficulty consuming the recommended amount of protein in their diet, which is why adding a protein source may help people get the recommended protein their bodies need,” said GS Cheema.
Amway India is targeting the burgeoning nutrition market in India with the launch of the variant. There is a growing awareness about nutrition among the Indian consumers which has led to a healthy growth of vitamins and dietary supplements category over the last five years or so.
The company said that the variant is an all plant formula that is designed to provide synergy of all the nine essential amino acids as per the proposed guideline of WHO, FAO and UNU. The product claims to provide additional benefits of phytonutrients like soy isoflavones which are known to have anti-oxidant properties.