Mumbai:Swedish direct-selling cosmetics brand Oriflame is aiming to generate Rs 1,000 crore in revenue from India in the next fiscal year as it sees strong growth in demand in tier-II and III cities.
Oriflame India, the wholly-owned subsidiary of the company, reported revenue of over Rs 600 crore in 2014-15.
“In the last 5-7 years, these towns and cities have really come up strongly,” said Prachi Mohapatra, senior manager-brand & communciation, South Asia, at Oriflame India. “There is strong word-of-mouth communication. People are getting exposed to more brands than before and these are not only limited to brands that are advertised.”
The company said its distributor base is also expanding fast in smaller towns and cities. “Distributors in these towns and cities grow multiple times faster than in bigger cities. We support women having their own business and disposable income, which is why we are growing strongly in tier-II and III cities and towns,” said Mohapatra
According to the company, 95% of its distributors in India are women.
Oriflame, which will complete two decades in India this year, markets 400 products in the country. It has branches in 18 cities.
Earlier this year, the company entered the wellness segment with vegetarian products, customised especially for the Indian market. “India has been a really huge market for us. We are investing a lot to customise products across wellness, skin care and colour cosmetics categories here,” added Mohapatra.