Big Bazaar group launched direct selling platform

  Mumbai:In a bid to boost the group’s revenues, Future Group founder Kishore Biyani has come up with a new business model called Big Bazaar Direct, wherein company franchisees will visit customers to take orders and the products would be delivered in three to seven days.

The franchisees will take orders on tablets provided by the company. Customers will be offered over 1,000 deals by Big Bazaar, which has more than 160 stores across the country. Customers will receive a confirmation SMS and they have to make payments to franchisees.

The group is aiming to have 100,000 franchisees within the next two years, sources in the group said. Kishore Biyani could not be contacted for comments. Customers are expected to get delivery within three to seven days. Franchisees will earn on each order and Big Bazaar will take care of supplying orders, the company said. Those willing to be the franchisees need to pay Rs 1,000 as application fee with know your customer documents. Selected parties need to make Rs 3 lakh investment which includes a refundable security deposit, initial advance, set-up charges for the tablets, initial branding, one-year training and so on, the company said.

The group launched the project as pilot three weeks ago in Nagpur and is looking to take it national in the next two months. “Currently, we are giving leads to people and getting franchisee enquiries,” a source said. The source said though the company had communicated about three-to-seven-day delivery, ultimately it was looking at 24-hour delivery in cities such as Mumbai and 48 hours in smaller cities.

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